Welcome to the Demo Power Family.
Demo Power is Asia’s largest in-store demonstration and trial company, with operations in Hong Kong, Indonesia, Malaysia, Singapore, Taiwan, Thailand, Vietnam, and the Philippines.
We are a team of creative innovators and highly-trained communicators with extensive knowledge in developing inventive marketing executions. Whether in-store or in other relevant channels (schools, malls, offices, wet and dry markets, and so on), we aim to advance your brand to your target market’s top of mind, ensuring successful conveyance of your brand’s message, consequently inducing trial, finally resulting to conversion.
The Total Brand Experience.
We offer marketers an opportunity to interact with targeted consumers through the use of their five senses (sight, sound, smell, taste, and touch); to achieve a Total Brand Experience execution.
There are 3 key components that constitute a Total Brand Experience:
1. Visual and Verbal Brand Communication
1.1 Visual Media Broadcast
To shore up remarkable delivery of your brand’s message, engaging and exciting brand communication vehicles (i.e. merchandising display stands, posters, detailers, interactive and specially-designed games made for the brand, headers, uniforms, and innovative booth designs) will be utilized.
Attractive interactive value-added services for generating high awareness and impact levels:
a. Detailers for interactive and informative games use the brand’s benefits to create an element of fun and boost consumers’ interest in the product.
b. Visual interactive Attribute and Benefits Communication Detailers communicate key product traits that enhance consumer preference levels. This may be a demo of a product’s mechanism of action, or the product’s benefits and results afforded to the consumer.
c. Entertaining TV infomercials for extending marketer’s TVC campaigns.
1.2 Verbal Interaction
Comprehensive brand communication is delivered by professional, well-trained brand spokespersons who clearly and animatedly communicate with consumers the key product attributes and brand benefits to further enhance the product encounter.
2. Interactive Effective Targeted Trial
Interactive-demo systems create a unique level of understanding of key product attributes, thereby influencing consumer brand benefit preference levels, making brand equity building possible at one plus frequency levels.
Consumer grouping is done through an interactive process to identify loyal users, switchers, competitive users, related category users, and non-category users.
Total consumer involvement in product trial is essential. Our brand spokespersons invite consumer interaction using all 5 senses (sight, touch, taste, sound, and smell) when necessary, thus allowing consumers an opportunity to totally experience the brand.
3. Conversion Opportunities
Effective strategic trials provide brand marketers with exclusive openings to develop consistent product usage throughout the product consumption cycle, thus allowing trialist-to-loyalist conversion prospects to take place.
Complimentary Advantages: Demo Power’s Guarantees.
Show off where it counts: Get it done in-store.
Your target market is most receptive to purchase products IN-STORE. Demo Power has partnerships with key supermarkets across the country to exclusively conduct product demos inside their selling areas.
Only Demo Power warrants the Total Brand Experience.
Demo Power effectively integrates crucial elements of Brand Communication, Display, and Effective Trial to create instantaneous brand experiences which can help hasten brand conversion.
Direct an army of well-trained, well-prepared Brand Spokespersons.
Rest assured that your brand’s message is clearly and successfully put through. Demo Power intensively trains its field personnel before every project to ensure that they are well-equipped to conduct the demonstrations professionally, and convincingly.
Demo Power’s comprehensive service:
Creation, Implementation, Execution, Resolution
When you work with us, you also win back valuable time and effort. Everything is hassle-free and to your advantage. We spare the Brand Manager’s time in implementing demonstrations. We will be responsible for progressing projects from store negotiations, personnel recruitment-to-training, delivery of materials, to monitoring of all projects within its network of stores. Everything will be meticulously planned and implemented; be guaranteed that we’ll keep you up to speed and will follow your specifications and generate ideas based on your input. Join us. We’ll do the rest.
Competitor Lock-Out: Revel in the in-store limelight.
Demo Power guarantees that no other brands in the same category will be allowed to do demonstrations and/or sampling inside selling areas with Demo Power for the booking period. Enjoy no competition and focus all the attention of your target market to only your brand, and your brand alone.
Demo Power’s Track Record.
We are not only the most extensive in-store demonstration and sampling company, but also the most innovative: we now supplement other needs with our Channel Marketing Initiative (CMI). We’ve extended possibilities to help you gain more opportunities. Conduct demonstrations in other relevant channels (schools, malls, wet and dry markets, offices, and so on.) Now you can reach your target market and catch them where it counts.