UNLEASHED is Demo Power Philippines, Inc.’s free quarterly newsletter packed with news and information regarding company events, services, product innovations, retailer updates, in-store marketing research studies, and brand sampling activation highlights from all over the Philippines.
You can now get the latest news about Demo Power Philippines, Inc. right at your fingertips.
UNLEASHED VOL1 IS4 DEC 2011
THE EVOLUTION OF THE TOTAL BRAND EXPERIENCE
The Augury Of A Strong And Relevant Business
It had been a good 12 years coming home to a company that is innovative, creative, and smart. And while our performance and standards have many competitors still struggling to catch up, we realize the gravity of being the most respected in our business.
We do not claim to be the best, as this adjective has been used many times over, usually as an empty w ord of puffery. We believe that what we are is relevant and effective – meaningful. And as we create meaningful change in our clients’ and shoppers’ lives, so do we now feel that it is time to create meaningful change in our organization.
UNLEASHED VOL1 IS3 SEP 2011
ASIA’S BRAND FAVORITES
Regional TBE Results
After the long wait, the much-anticipated denouement is now here–welcome the winners of Round 2′s Regional TBE Awards!
Omni Marketing Group’s extensive retail networks, friends and partners of Demo Power, have finally handed over their scoresheets for all the nominated brands, judged abreast in 8 Asian countries. Brand activations were judged on how creative, dynamic, and engaging they were to shoppers inside the store, how much they stood out and if they truly had delivered a memorable Total Brand Experience.
UNLEASHED VOL1 IS2 JUN 2011
WALKING ALL OVER THE COMPETITION
Walking Ads A Hit For All SM Store Openings
People were treated to live and engaging episodes at all store openings of Savemore Bayambang (March 24 through 28), SM Hypermarket Cebu (May 19) and SM Supermarket Megamall A (May 25 through 29) as the debuts of our WALKING ADS truly proved to be occasions of affirmation of our new service’s efficiency and potency in raising awareness and excitement for the said events. With a number of units deployed to roam the vicinity, important store opening information as well as brand advertising and promotional sales quickly spread like wildfire, urging shoppers to attend and enjoy the festivities of SM’s grand opening of their new stores.
UNLEASHED VOL1 IS1 MAR 2011
REGIONAL TBE AWARDS
Best in Asia Compete
In as much as shoppers are first to appreciate our booths whether inside the store or as active participants in our Channel Marketing Initiatives, we work extra hard to gain insight into what works and what doesn’t. These insights come into play when Demo Power’s Creative Team conceptualizes new activation ideas for our clients. In terms of design, protocol, special enhancements and new concepts, it is our clients’ interest which is most taken care of.
UNLEASHED VOL1 IS4 DEC 2010
Wish for the New Year: BOOMING BUSINESS!
Coming back from the abundance and rejoicing of the Christmas season, as well as the thoroughly agreeable excitement of the New Year celebration, it seems that our present to you comes early into 2011 – gloriously wrapped in multicolored bright stars – this gift is redolent of everything that is fun, dependable and most of all, profitable.
UNLEASHED VOL1 IS3 SEP 2010
Local TBE Winners Finally Announced
Brands contend for The Q1 and Q2 Total Brand Experience Awards
The Total Brand Experience
No singular in-store brand execution is entirely the same, considering the factors that come into the brainstorming, creation, modification, and production of each brand activation concept. Based on specific criteria, the Local Total Brand Experience (TBE) Awards takes from Demo Power Philippines’ pool of respected key retailer partners who assess these brand activation events and decide on the absolute best “In-Depth Brand Experience” (IBM booth) and “Roaming Intercept” (Roving booth) projects.
UNLEASHED VOL1 IS2 JUN 2010
Demo Power Philippines, Inc. and ActMedia Philippines bag the most coveted prize at OMG Asia’s Regional Awards.
Every two years for the past 12 years, the “OMG Regional Awards Night” is held to recognize the outstanding accomplishments of the Omni-Marketing Group‘s (OMG Asia) strategic business units, Demo Power, ActMedia, U-Marketing, and K2. Scattered among 8 countries, these offices produce products to help brands and retailers all over Asia effectively capture the attention and interest of their target market. Victory means affirmation of their efforts in producing quality brand events that satisfy both quantitative and qualitative measures in terms of performances of their products in the store and in other relevant channels. For these awards, the regional management team pools results from all over Asia and judges each unit’s performance for two consecutive years: in this case, spanning from 2008 to 2009.
UNLEASHED VOL1 IS1 MAR 2010
Soaring High at Ten!
Demo Power Philippines, Inc. emerges wiser and stronger as it celebrates its tenth year in business.
The October night sky was cloudless – pinpoints of starlight, cradled clearly in a velvet blanket, generally meant good weather. Outside glass windows, the moon hung low and bright, reflecting splashes of color of chiffon and taffeta, of silk and lace quietly swishing across a ballroom where the sound of merriment told volumes about life, and success.